Free e-book: 54 Ways to Increase Sales Like a Rock Star

Small business owner?  Want lots of proven ideas to increase sales & profits?  Get them now!

If you want lots of ideas of how to grow sales and profits (most of which I’ve used myself on a wide range of businesses) while having fun learning in the context of music and rock and roll, then I think you’ll find 54 Ways to Increase Sales Like a Rock Star the perfect way to power your marketing.

54 Ways to Increase Sales Like a Rock Star is a free 38-page e-book that teaches you how to generate marketing ideas within the context of three critical strategies:

1. upselling and cross selling;
2. building customer loyalty, and;
3. acquiring new customers. 

Within these three strategies I share a long list of proven ideas and tactics that I’ve used to grow sales.

This 38-page eBook has 5 chapters:

• Backstage:  Warming Up – I show how to look at marketing as a method of “borrowing” from great ideas as a cover song that you can turn into a hit.  I also share 5 behaviors and attitudes that rock stars have that you need to adopt as you develop marketing programs.  Lastly, I share the foundation and outline of the book’s following chapters based on my belief that there are only 3 ways to grow revenue;
• Shake:  Upselling & Cross-Selling – The ideas in this chapter are all meant to help you increase the average purchase price of each and every sale.  I share 13 ideas in this chapter, all meant to help you look at how to “sell a party instead of a cake;”
• Rattle:  Building Loyalty – The ideas in this chapter are meant to help you increase the purchase frequency of your current customers.  I share 17 ideas of how to create rewards and exceptional service that will make your customers seek you out every time they want what you sell;
• Roll:  Increasing Customer Counts – The ideas in this chapter are meant to help you acquire new customers by either expanding the reach and distribution of your message, or by creating new benefits in your products or services to share and attract.  I share 24 ideas in this chapter;
• Encore:  Closing notes, and for the early birds who read this e-book, a special gift.

What makes 54 Ways to Increase Sales Like a Rock Star so useful to small business owners is that it helps you save time by avoiding the latest, unproven marketing trends (remember, I’ve used most of these ideas to grow real sales at real companies).  All too often, the marketing advice you find on the internet is so specialized, or so trendy around the latest social media platform or craze, or applicable only to internet marketing, that it can drive you crazy when you are looking for proven ideas of how to grow sales.  I also try to stimulate your creativity to identify growth opportunities that you may not be looking for. 

I hope you’ll have some fun reading the book.  In addition to the list of ideas, I’ve had a blast infusing my love of music into this book.  Using stories, song lyrics, photos, YouTube videos of song performances and examples from the world of rock and roll, 54 Ways to Increase Sales Like a Rock Star also is meant to share marketing ideas in a fun, perhaps unusual, but hopefully interesting way.  Ultimately, my goal is to get you excited about marketing and to put some new programs in place. 

Here’s what a couple of colleagues have shared about my marketing:

Gary took (our) marketing to a new level. He created exciting and innovative marketing campaigns that were extremely well received.

Gary … was a key contributor to helping the company achieve its growth goals. He brings a unique combination of strong marketing experience and the can-do attitude of an entrepreneur, and he was able to quickly implement several strong marketing programs and initiatives with limited resources.

If you want to grow sales and profits, simply register.  Once you enter your name and email address in the form, and verify your address, you will be able to download the e-book immediately and start generating ideas and plans to grow sales at your business. 

I will never share, sell, trade or otherwise willingly or knowingly provide your email address to others. I only ask that if you like it, or believe the ideas in it can help somebody other than you, then please share it by clicking on any of the social media links found throughout the book.

Here’s to your rocking success in the year to come!