"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." ~Sun Tzu 
Social media is a strategy no more than a telephone is a strategy. 
Social media facilitates conversation: between you and your customers, you and your prospects, you and your competitors, even you and your employees and you and me. But conversations don’t pay your rent, don’t pay your employee salaries, don’t pay for your marketing expenses, and don’t make your cash register go Ka-Ching! I’ve been wanting to write about this subject for months, but I always filter myself and suffer from comparison to what I’ve read other smarter, more well established experts write on the subject. So rather than try to say something different, I’ve decided to compile some of my favorite words of wisdom from others on the subject. 
Paul Isakson, Founding Partner at Thinkers & Makers, LLC @paulisakson 
Jeremiah Owyang, Partner of Customer Strategy at Altimeter Group @jowyang 
Chris Brogan, President of New Marketing Labs @chrisbrogan 
Mike Volpe, VP Marketing Hubspot @MVOLPE 
Brian Solis, founder & principal of FutureWorks @briansolis 
Adam Broitman, Partner and Ringleader at Circ.us @adambroitman 
From Find the Risk vs Reward Balance in Social Media, Gerardo A. Dada & Greg Stahovec
What are you doing to convert your fans and followers into customers?
If you need help integrating your social media efforts into a strategic plan, schedule a FREE 30 minute consultation with me.