WELCOME TO QUESO & CHEESE MARKETING 

THE WORST MASS MEDIA ADVERTISING 

CONSULTANT IN ALBUQUERQUE, NEW MEXICO

Hi.  I am Gary A. Sanchez, DBA (doing business as) Queso & Cheese Marketing.  I help local businesses in the Northeast Heights of Albuquerque to turn neighbors into customers through a system called Local Store Marketing. 

What Is Local Store Marketing?

Local Store Marketing, sometimes also called Neighborhood Marketing, is a marketing philosophy that believes:

• you should focus all of your marketing efforts and spending in a radius no larger than a 10 minute drive from your primary business location;
• mass media advertising such as television, radio, newspaper, magazine and billboard advertising IS DEAD (and ineffective – "Zed's dead baby, Zed's dead.");
• sales and profits are always more important than branding or social media 'likes or engagement' (until you are able to deposit likes and engagement into the bank, let the Fortune 500 companies worry about them);
• marketing doesn't need to be expensive to be effective;
• you can always measure your return-on-investment;
• marketing and sales work hand-in-hand;
• it pays dividend to be a leader in your community;

On the tactical side, neighborhood marketing plans might include tactics that would be normally classified as retail, digital, guerrilla, grassroots, event and/or direct.