Audacious Monthly is a collection of people and businesses who do audacious real well, and in doing so, manage to stand out among a sea of mediocre marketing tactics. Read their stories and think about how they managed to be far more different than anybody else in their categories or similar situations.
This installment of Audacious Monthly comes from news from April through June, 2016. The examples you can read about include the following:
- Dos Equis parts ways with the actor who helped create its iconic advertising character The Most Interesting Man in the World and helped grow the brand's sales;
- Scotts Miracle Grow Canada creates a video ad so annoying, most viewers can't look away;
- Wingstop, a chicken wing franchise begins taking orders on social media, using both Twitter and Facebook Messenger;
- The Lincoln Park zoo in Chicago uses newsjacking to get attention by naming a newly born camel – Alexander Camelton, as an homage to favored Tony-award Broadway musical "Alexander Hamilton";
- Bars get creative in adding logos and brand names to its cocktails;
- National Basketball Association team the Sacramento Kings change its logo and offers to pay for fans to tattoo the new design on their bodies;
- Arctic clothing company Canada Goose prepares to open two new retail stores;
Which of these audacious marketing examples inspire you or get you talking about them?
To receive future editions of Gary's Audacious Monthly, subscribe here