STRATEGY & PLANNING

STRATEGY & PLANNING IS THE FOUNDATION OF ALL MARKETING

“FAILING TO PLAN IS PLANNING TO FAIL”

GREAT MARKETING STARTS WITH GREAT MARKETING PLANS

Who doesn't want to create effective marketing plans?  It can be a challenge, however, to create marketing plans when you are overwhelmed with new tactics and ideas.  It's not your fault.  You started your business.  You didn't start a marketing consulting firm.  They don't teach marketing in school.  They don't even teach practical marketing at college or at business schools.  Add to that the advent and evolution of the internet, and especially the growth of social media marketing, it can seem overwhelming trying to create effective marketing plans when you don't have the experience doing so. That's OK.  I can help.  I love evaluating strategies and creating plans.  If you still want to do-it-yourself, I'm hoping that the following articles will help you gain clarity of how to create great marketing with great marketing plans. 

Here are my posts about strategy and marketing planning:
 

ADVICE on STRATEGY & MARKETING PLANNING

• Understand the difference between strategy and tactics to unlock the power of your social media marketing
• There are only three ways to grow revenue
• The Future Is Already Here:  Marketing Has Always Been About Growing Sales
• Social media is not a retail marketing strategy
• 5 Behaviors You Need to Adopt to Become a Marketing Rock Star
• What's Your Think-to-Do Ratio? Are You Solving the Right Problems?
• 27 Pieces of Expert Branding Advice for Entrepreneurs
• How An Outside Perspective Can Revolutionize Your Business
• Improve These 5 Areas to Guarantee Marketing Success in 2014
• How to Overcome the Fear of Being Different
• Free Audacious Marketing Resources Are Now Available

EXAMPLES of STRATEGY & MARKETING PLANNING

• If somebody can differentiate a commodity, you can differentiate your products
• Lessons from a Giant:  Develop New Customer Insights to Grow Revenue
• Hello, my name is Cheese and I hope some of you hate me
• Case Study:  Why a premium brand is willing to sell to foodservice – Hodo Soy Partners with Chipotle to test Tofu Options
• 9 Ideas for yelp.com to acquire thousands of new SMB customers
• A simple formula for creating a differentiated marketing position
• What's Love Got to Do With It?
• Say something persuasive or why bother?

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