Stop Being Ambiguous and Customers Will Find You

“And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.” ~F. L. Lucas I love this billboard advertisement.  There is no ambiguity as to what type of law Mr. Bell practices.  There is no cute tagline alluding to a nebulous or tangential benefit his services provide.  He provides two easy ways to contact him for additional information.  And his snarling photo screams ‘JUSTICE WILL BE SERVED.’ I can’t tell you how many times I glance at an ad (afterall, how many regular consumers truly pay attention to all the ads thet see every day?) and don’t know what the company sells. By being different and very concise, I bet Mr. Bell is very successful at attracting new business.